NIKE CTR III Launch Mexico City
Nike CTR III Launch Mexico City.
Published on: 
2012
Animation, Art Direction, Digital Art
  • Our mission in the Nike CTR III Launch project in Mexico city, was to create a a user experience of Caos  through a tunnel with the intervention of various artist. For this, we conceived an area where volumes, retroprojection and kinect worked together creating a space where artists workshops with Centro University students would show their "Caos" animated pieces.
     
    Para el lanzamiento de los tenis Nike CTR III nos comisionaron la creación de una experiencia de "Caos" para el visitante. A lo largo de un tunel, generamos un área donde volumenes, retroproyecciones y tecnología kinect convivían para crear un espacio donde los artistas en conjunto con estudiantes de la universidad Centro mostraron piezas animadas sobre su percepción acerca del "Caos".
  • Nike CTR III
  • Sketches for the Tunnel concept. Volumes for retroprojection, kinect and floor sensitive to movement.